Imagine you are upstairs and your mobile phone (which is downstairs) rings. You do not need to run! Your mobile phone will come to you… because it is a drone/flying mobile phone. Science fiction or just an absurd imagination? Can you say for sure though, this will NEVER be the case? If you are a mobile phones manufacturer you better consider this highly uncertain possibility in one of the scenarios you are constructing in order to define your strategic direction and investments for the future.
Scenario planning is an important tool for securing your company’s future. In simple words scenario planning “is the process of predicting multiple, plausible and uncertain futures” (Page et al 2010).
SCP Business School
Business Program Manager